How To Make Your Employees Share Content?

How To Make Your Employees Double Up As Content Marketing Warriors?

What can you do about it to have them more engaged in your social media activities?

Do your employees want to share your corporate content on a social network? If so, what would they want to share? Also, why do they think that it is valuable to share this info in their social networks?

Every marketing team would want to have their tens, hundreds or thousands of non-C level employees to share the corporate posts and content on their personal social networks and build the brand. The question is how?

Not long ago, Trapit, a company that enables social network content sharing by employees, commissioned what it calls the first survey of rank and file employees about their thoughts on sharing company info on a social network. Takeaways from the study and what the results mean for companies looking to improve their staff advocacy on social suggest that employees see great value in sharing via a social network. Many companies must catch up to do to take benefit sentiment.

The Observation

When study asked about the benefits their company would receive from social sharing, a three in four respondents perceive an advantage, while ten per cent see no value. Notably, 43% say it would increase brand consciousness, 21% believe it would aid brand credibility, while only 11% say it would boost sales. – Employees are supportive of social network and acting on a social network on behalf of their companies.

Another observation is that 55% of employees think it best to share 3rd party content in addition to their company’s content advertising. Moreover, 34% say that they are more than likely to share news articles about their company via a social network. This study suggests that employees are calling for help on the content front. They want the content from the creator, so that they can be active on social, and still help build their individual brand while promoting the company. Your employees do not want to spend their whole day farming for content on their very own. Corporate white papers and promotional materials are not enough. Your employees want an expansive mix of content.

So, what should a company do?

Your employees are not charmed in just being a corporate volunteer on their social network. They would like to be intriguing and engaging in their network and be reliable. These are the six things that you should do.

  1. Provide them with a good selection of content that includes ‘promotional’ corporate assets, as well as high value-assets like, industry news analysis, research, thought leadership
  2. Help them round out their personal profiles and their personas on social.
  3. Help them get some authentic engagement going versus just relaying more advertorial
  4. Additionally, content created for sharing, give them insights or a dashboard on their social sharing activities.
  5. Help them see some personal Return on investment for their efforts, just as you would for your business.

It is simple – Businesses must help measure the impact of social sharing – be it for your marketing team or your employee.

If employee-led social selling and employee engagement are not essential initiatives for the sales and marketing teams but the entire company including Human Resources and Senior Management teams.

This article first appeared on April 12, 2019 in a Times of India Blog titled How to make your employees double up as content marketing warriors?

#ContentMarketing #DigitalMarketing #EmployeeEngagement #Marketing #SocialMedia #SocialMarketng #ContentWarriors #EmployeeLeverage #SmartMarketing

BetterBhavishya Futrlabs Indian Neighborhood Pados Women Safety

#ZMOTlyIImpact – 150,000 Indian Neighbourhoods and counting.

Yes, you heard it right. We are happy to share with you that over 150,000 Indian Neighborurhoods are on Pados Community Network. Just type in your pincode and you can chose the neighbourhood you want to be part of.

Alternatively, you can add create your own community and invite your neighbours. Get Creative.

Futrlabs Pados

#BetterBhavishya – Bring down those fences, Become a caring neighbour.

We are working on something that will bring down the fences between neighbors. We will share with you in a few days.

This image is representative of today’s neighborhood.


Bring down those fences, Become
a caring neighbour.

In our last post, we shared with you on how Pados helps bring back a sense of community to the neighbourhood. This is what we mean by that.


Social networks in a neighbourhood lower crime improve public health and raise social impact.

Futrlabs Indian Neighborhood Pados

#Pados, a Private Social Network for your Neighborhood

We are excited to talk to you
today about Pados, the first private social network for the neighbourhood.

We are a relatively new entity that sits at the intersection of
two large and important trends in our industry: social and local.   Over the next few posts, we will show you
the actual app and its uses in real neighbourhoods.

First, a little bit about what inspired the idea and why we
think it is such a meaningful opportunity.

Therefore, we all know that social networks have become
ubiquitous and mainstream. They have enormous user bases, over 2 billion users of Internet using Internet
in one way or other. It is clear that we have begun to rely on social networks
for almost all parts of our lives. We rely on Facebook to keep us connected to
friends and family. We rely on Twitter to follow topics and people that
interest us. In addition, we rely on LinkedIn to manage our professional


It turns out that the neighbourhood is one of the original
social networks. There is a large body of research, led by Harvard
Professor Robert Putnam that shows the tangible benefits of having a social
network in a neighbourhood. What is interesting about Putnam’s quote here is
that it is from the year 2002. Therefore, he is not talking about the online
social networks that have become mainstream today. He is talking about the
real world connections that we have with our neighbours, in our neighbourhoods.

Unfortunately, we seem to have lost touch with the neighbourhood. We
estimate that less than 1 in 10 Indians know their neighbours and less than 28%
know none of their neighbours by name. While there are plenty of online
services that can connect us to people everywhere, there does not seem to be
anything that will connect us to the people right outside our front door. That
is where Pados comes in. We believe we can bring back a sense of community to
the neighbourhood.

We believe we can take the best practices of social networking
and apply them to the real world community of the neighbourhood. It is an
obvious idea and there are tremendous benefits.

So why hasn’t anyone done
this before? Why has not anyone used technology to help us build stronger neighbourhoods?
I  I will write a bout in some later

For now, it is just suffice
to know that Pados helps bring back a sense of community to the neighbourhood.
Go ahead; we have a free download for your Android -<Link>