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The Upside of Situational Leadership That Everyone Is Talking About

Leadership differs from management in a very fundamental way. Management doesn’t have to involve inspiring or motivating others. Situational leadership is a specific style of leadership, where your leadership style is dependent on the situation. You could be leading b either delegating, supporting, coaching o directing depending on the team and complexity of the task.  Which essentially makes you practice one or more of the 4 popular leadership styles. The image here is self-explanatory.

Situational Leadership
Situational Leadership

What You Can Do About Situational Leadership Starting in the Next 11 Minutes

Leadership programs are appropriate for supervisors, managers, entrepreneurs and company executives. A leadership development program can help the company leaders in receiving new capabilities. This is a good 10-minute video on Hershey Blanchard situational leadership that you must watch

Now that you’ve understood, it’s vital that you take one of the critical projects that you are heading and see what amongst these leadership team would require at this point in the current situation.

The Number One Question You Must Ask for Situational Leadership

Leadership is more than only a word, it’s the action of leading. It can also cause a company’s demise. Situational leadership or the one size doesn’t fit all method is all about adapting your style to the particular circumstance.

“Knowing all that I know about this team and this project, what is the leadership that is required to help the project move to the next level, project right now?

Leaders help ordinary folks achieve extraordinary outcomes. They should be sent to various countries and allowed to learn that way. Superior leaders identify great talent, give them direction, then escape the manner.

The Hidden Truth About Situational Leadership

Leaders will need to function as a catalyst for change. Thus, a situational leader should have the needed aptitude in order to adjust their actions in order that they may fit with the present situation as a way to assist and meet the requirements of the faculty. Today, the leader with one principal leadership style can’t survive.

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Ask Me Anything: 10 Answers Before You Turn Entrepreneur

In my article in 2016, I had written “Turn Entrepreneur in 2016 (8 Reasons)”. 2 years later, I revisit those reasons and see if it is still valid and see what has changed?

1.   Entrepreneurs Are The New Black – $100bn In VC Investments

Despite all the uncertainties in the global markets, entrepreneurship continues to be much sought after even in 2019. And it is not without a reason.   Globally, the U.S Venture Capitalist Investments are on the steady rise from 2009(US$ 20+ billion) to over $100 billion by the end- 2018.  Investments into India alone have tripled from just over US$ $4b in 2015 has grown to a massive 12.65 billion in 2018, a record of sorts.

However, on further analysis, you will note that late stage start-ups with a proven record of success took the lion’s share of funding raised, even as the industry welcomed new ‘unicorns. What this means is that if you get to have success at every stage of your start-up, money is not a big issue for scaling.

https://techcrunch.com/wp-content/uploads/2018/10/Screen-Shot-2018-10-09-at-9.52.23-AM.png
Source: https://techcrunch.com/wp-content/uploads/2018/10/Screen-Shot-2018-10-09-at-9.52.23-AM.png?resize=768,694

2. The Age Of Garage Entrepreneur Is Dead

Entrepreneurs are no longer just folks starting out of a garage.  You will find that the new age entrepreneurs are well educated, are either freshers or those with experience of working in the industry, have a few skill, capabilities, and competencies up their sleeve. And they are aware of that too. You will find that they come with a passion of Garage Entrepreneurs and have ring-fenced that passion with a lot more practicality in combining strengths. They will usually partner with like-minded co-founders who fill the gap their own skill gaps required for business. This age of entrepreneurs has their feet firmly on the ground in understanding the real problem that they are trying to solve. Yet are dreamers with their own idols like Elon Musk or Sachin Bansal or a Jack Ma.

3. Lifelong Employment Is A Myth Busted, Forever.

I said this in 2016, and this holds truer in 2019 than before. The age of lifelong employment is dead – and buried. With the security of lifelong employment and associated pensions gone, more people are looking to get into the driver’s seat and take control of their destiny. They may not be quitting their day-jobs to start off but are cranking their start-ups with the luxury of income from the day jobs funding their passion in part or in full. If you are contemplating, don’t spend the rest of your life contemplating, no do you need to take that leap by quitting the day job when you will face revenue pressures to even sustain yourself. You can well do both, by spending a few more hours on weekdays and dedicate weekends to get the start-up off ground. Once you are confident of taking of jettisoning the mother-ship you can.

I said this in 2016, and this holds truer in 2019 than before. The age of lifelong employment is dead – and buried. With the security of lifelong employment and associated pensions gone, more people are looking to get into the driver’s seat and take control of their destiny. They may not be quitting their day-jobs yet, but are cranking their start-ups with the comfort of regular income from the day job, that funds their passion in part or in full. If you are contemplating, don’t spend the rest of your life contemplating. Nor should you that day job, when you now that will face income pressures to sustain yourself.

A blended approach could be that you can do both, by spending a few more hours on weekdays and dedicate weekends to get the start-up off ground. Once you are confident of taking off, jettison that mother-ship and raise your sails to the headwind.

4. Unemployment And Underemployment Continue To Be Triggers For New Ideas Take Shape

Student unemployment combined with gross unemployment and underemployment seems to be the first ‘triggers,’ though not necessarily the reason for success of many entrepreneurs. The education industry is churning out graduates and postgraduates at alarming rates and the number of big corporations that can absorb such talent is far too less. Education has become expensive, with student loans mounting, yet with no assurance of campus placement, entrepreneurship seems to be the only recourse if you have that fire in the belly.

Since supply far outstrips demand, it is logical that more students are seeking out entrepreneurial experiences with self-funding from friends and family to start with – many with aspirations to build the next Facebook, Uber, or Tesla. The others go through basic education simply to better equip themselves or in anticipation of one day taking that big leap from a cushy corporate job on to an entrepreneurial journey.

5. Disruptive Innovation Seldom Happens In Large Companies.

A lot more disruption and innovation happen today than ever before. And yet, most such disruptions have started with the new entrepreneurs and not the big corporates.

The very fact that the big companies went on to acquire the smaller players at high valuations goes on to prove the value created by new entrepreneurs. When was the last time a Google disrupted the industry? YouTube was an acquisition. Facebook acquired WhatsApp, Instagram, and Oculus. Microsoft did that with Skype and LinkedIn.

The pace of disruptive innovation has been accelerating since 2005. The new biggies are barely teenagers, the 100-year legends are far and few. New disruptors are disrupting previous disruptors.

6. Failure Is The New Badge Of Honour

The Silicon Valley’s adage on entrepreneurial spirit, ‘Failure is a Badge of Honour,’ is no more restricted to the Valley. In the past, Asian economies like India, China and Indonesia that constitute over half of the world’s population rewarded formal employment and had a social stigma attached to failure.

This new decade had changed all that. Today, you have the wealth created by entrepreneurs from India and China. It is more like this generation of Asians are getting back vigorously and challenging the tenets.

Even as the likes of Jack Ma (Alibaba), Sachin Bansal, Binny Bansal (Flipkart), Aggarwal (Ola) have either diluted their stake to move into philanthropy or the next big thing, there is a new generation like Rashmi Daga (Fresh Menu), Ritesh Agarwal (Oyo), Nandan Reddy and Rahul Jasimini (Swiggy), Deepinder Goyal (Zomato) that have filled in those spaces with fairly big shoes. The spirit of failure does not seem to perturb them, and they are reinventing, realigning from their mistakes along the way.

7. Freemiums Break The Jinx Of Entry Barriers

Starting a business is hard and one needs to be systematic and efficient. Hiring external resources cost money. On the other hand, buying software which you may not use or may find limited use at exorbitant prices is a big deterrent to productivity. A lot has changed in the last few years. I have compiled some of the world’s best software and tools that makes it easier for any entrepreneur–  Analytics (Google Analytics) , Collaboration (Slack, Trello) , Communication (Skype) Design Tools (Canva) , Document Storage (Dropbox/ One Drive/ Google Drive) , Email Marketing (MailChimp) , Invoices And Billing (Zoho), Social Media Schedulers (Buffer, Hootsuite, Tweetdeck), Spreadsheets (Google Sheets), Survey Tool (Survey Monkey) , Word Processing (Grammarly, Google Docs).

Thus, all components of your business that requires software tools are available for free to start off and then ‘pay as you grow.’ This is a great boost for entrepreneurs and start-ups who can use world-class tools with zero spending.

8. New Marketing Models Shackle Traditional Stongholds

Acquiring new customers and ‘spreading the message’ is no more limited to expensive newspaper advertisements and television spots. The online marketing channels are all about creating inbound leads and low-cost outbound reach, to targeted audience at extremely optimised and affordable costs. Imagine reaching out to your new prospects at budgets as low as low as $10 (Marketing on Google Facebook, Twitter and Facebook and LinkedIn) for advertising each day.

The new marketing models with digital marketing and content creation techniques using some of the tools mentioned above, have spawned the imagination and amplified the marketing capability of every entrepreneur.

You can now, target, reach out and engage your audience for the right demographics and geo-focus. This translates for you into a theoretically unlimited market size with hyper-local targeting. Since markets have democratised and entry barriers for distribution busted, you have infinite opportunities as a new player that offer value to your audience.

9. You Don’t Even Need That Permission To Start

This is the best part. The world has changed and has changed forever in the last decade. Governments across the world are waking up to the new reality of changing demographics and have opened ‘Start Up’ and Incubation Centres in every part of the world to encourage and give a boost to the new entrepreneurs. The painfully expensive permissions from the Government and regulators are long outdated for most new set-ups.

Social structures have changed, sources of funding have changed and most of them are an advantage for the new entrepreneur

10. There Is No Better Time To Start

The Internet has flattened the world for 2 decades now. That the advances in mobile telecommunication, increased bandwidths and broadband penetration have led to a convergence of idea centres a decade ago. Together, they have unleashed a potential that is available today for you- in all its magnificence – for you to start. If you must start, there is no better time to start than now. A journey of a thousand miles – starts with the first step, they say.

The question today then is not: “Can we build this?” but rather, “Should we build this?”

 _______

You might also like

#Hiring: The Fallacy of Job Descriptions…

Why Do Entrepreneurs Fail? (8 Reasons)

The #1 Reason on Why Products Fail

*****

Please do share your thoughts and feedback and I will be glad to learn from you.

**The author is an entrepreneur with two decades of senior leadership experience in India and Asia-Pacific and now runs Futureshift, a boutique consulting outfit that helps businesses chart their digital marketing strategy with the @ZMOTly framework to achieve impactful outcomes. He is available at rajesh@futureshift.com.sg **

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The most popular word in PeopleFriday is…

The most popular word in PeopleFriday is…
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#Leadership lessons. Never out of vogue.

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Digital Marketing in 2018. Be prepared.

Digital Marketing in 2018. Be prepared with good infographic from @MDGAvertising

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5 simple lessons – Build a culture, the Starbucks way

I have always been fascinated by Starbucks. Who is not? I am a coffee addict, and what better place to have those gazillion start-up meetings and those brain storming sessions other than Starbucks. The Wi-Fi is incidental, and so are the Espresso-double shots. What fascinated me is the experience in a Starbucks that is consistent – it does not matter whether I am in San Francisco or Singapore, Bangkok or Bali, Hanoi or Hyderabad, it is the amazingly same experience with the Baristas.

Being an entrepreneur myself and also having managed global organizations in the past, I have always been curious and passionate about building cultures. I believe that building a strong positive culture is one of the sustainable ways to makes an organisation successful – short-medium and long term. I also believe that culture plays, a bigger role on impact than building a skill-set.

A strong ‘culture’ in an organization might take a long time for it to show, as it needs to be ingrained into the DNA of the organisation. Unlike a skill, that can be incorporated by training its workforce at any point, culture requires continuous focus from the moment of an employee joins the organisation. The employee is exposed to a ‘ways of the world here’, and pretty much adopts that particular way as their own.

It is in this context, that I wish to use the Starbucks example. What makes Starbucks do something that is so insanely simple and yet, delightfully magical? It is not their covfefe for sure!

Every employee that joins Starbucks, is given a small 4″X5″ ‘the green apron book’ on the first day with the company. In a simple lucid way this booklet explains the culture of Starbucks. Since this culture is immediately manifested across the organisation, it is easy for the new employee to adapt and adopt these practices.

‘Culture drinks strategy for coffee’ Drucker would have said, had he seen Starbucks.

At Starbucks, every employee follows this green apron book, which has five values. These values can pretty much be applicable to any organisation. However Starbucks, has made it ingrained into their culture and not surprisingly it isas successful as what we see today.

1. Be welcoming:

Being welcoming helps people share their concerns openly without inhibitions. It helps customers return to the store repeatedly. It helps build a sense of belonging between people and share their thoughts openly. Such a simple phrase, when inculcated in a culture can put 1000 strategies to shame.

2. Be Genuine:

Being genuine is a simple way to ensure that everything, everyone does an organisation has a sense of connection to the other person. It helps establish trust between its employees and between its employees and customers. Being genuine means being responsive to the needs of others. We can call it by any other name, but these two words ‘be genuine’ puts it succinctly.

3. Be knowledgeable:

Love what you do, share it with others. Loving what you do is being knowledgeable on your job. When your knowledge is shared between yourselves and the community, the overall level of engagement increases.

4. Be considerate:

This is the way Starbucks ensures that everyone within the organisation and its customers have a sense of being cared for. This philosophy that drives Starbucks and I would think this is something every other organisation can adopt.

5. Be Involved:

When you’re involved with what you do, your productivity increases. You effectiveness improves. Imagine spreading it like in eponymic across your division, your company, and the community and you have a surefire answer to success.

 What makes Starbucks do something that is so insanely simple and yet, delightfully magical? It is not their covfefe for sure!

And these are not just posters on the wall, or some card at deep within the drawer.

Each one has a specific action items for each of these that can translate into everyday activities and they are described in the subsequent pages. It is easy to brush off saying they are just a company that sells coffee. Imagine yourself of a company that sells something as commonplace coffee and some becoming a global name for the coffee experience. And to add to that its beverages are not cheap. To attract that sort of a premium over something that could be domestically available, I believe requires definitely a good strategy, but more importantly a wonderful culture as described above. Wait is time for each of us to take a cue from here and see how it can help us.

_____

Please do share your thoughts and feedback and I will be glad to learn from you.

The author is an entrepreneur with two decades of senior leadership experience in India and Asia-Pacific and now runs Futureshift, a boutique consulting outfit that helps businesses chart their digital marketing strategy with the @ZMOTly framework to achieve impactful outcomes. He is available at rajesh@futureshift.com.sg

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Be the Influence Ninja – Tips and Traps [Part 2]

In my earlier post, “Part 1: What Influencer are you? [6 types]” [Link], I shared with you the 6 types of Influence – Coercive, Reward, Position, Expert, Personal and Information.

We also saw how leadership is all about influencing people. We also shared on how different people can be influenced and are willing to be influenced.

In this part I share some frequently-asked-questions (FAQs), and thoughts post focuses on 6 sources of influence commonly used in the workplace. It is for you to use the right one that is appropriate for the occasion.

 Influence: FAQs

  • Is it true that lower-level employees respond to influence sources such as coercive and reward while higher level employees respond more to other sources?
To assume that certain forms of influence work better with different levels of employees is a mistake. Research does suggest that more technically or functionally competent individuals respond to expert and information influence. Also, newer or less capable employees tend to respond to positional, reward, and coercive influence. However, these are stereotypes and not true in all situations. So, keep an open mind and use all sources of influence available to you.
  • It seems that by focusing on influence I’m manipulating people. Isn’t that unethical?
Managers accomplish work through others. Your role includes influencing them. Using influence would only be manipulation if you used that influence for unethical or unprincipled motives.
  • Are there other sources of influence that I should consider when dealing with peers or superiors?
When dealing with colleagues or superiors, ask yourself, "How can I best work with this person?" and " What types of influence will they respond to most quickly?"
  • What is the difference between “socialized influence” that I have heard about and the discussion of influence covered here?
Socialized influence is a "motive" (motives energize our personal actions), and this article is about our sources of influence or our basis of social influence.
  • Aren’t there other sources of influence, such as the power I get from knowing or associating with important people?
You might think that's another source of influence, but the association is just a connection to another person who has one of the six sources identified in the research. Associating with others can be a way of increasing your influence.

 How can I increase my influence?

TIPS

Managers can increase their influence. Generally, influence that is used, grows. For example, the more you use recognition and rewards to influence behaviour, the more that your reward power is perceived and understood by others. Some specific and perhaps obvious ways to increase your influence are listed here.

  • Coercive influence can be increased by making others aware of times you have used this influence in the past.
  • Reward influence is enhanced when rewards and recognition are publicly given.
  • Position influence can be emphasized my noting the differences in roles between yourself and others.
  • Expert influence is built with your skills and knowledge of your craft.
  • Information influence is increased with careful sharing, and sometimes by letting others know you have information, but are unable to discuss it. That can also build personal influence as it is a demonstration of your integrity.
  • Personal influence is about building personal relationships.

Finding common ground is a place to start. Demonstrating that you genuinely care about people is important. Making time for people is probably the key here.

TRAPS

Managers have a limited amount of influence. Because it is valuable, leaders should guard against the erosion of their influence. Below are common ways managers can lose influence.

  • Coercive influence can be lost if you threaten sanctions or discipline, but rarely deliver. People can perceive that you either do not really have the influence or you are unwilling to use it.
  • Reward influence is most commonly lost by dispensing rewards evenly, regardless of performance or contribution.
  • Position influence erodes if you fail to perform the functions that others perceive as the responsibilities of that position. This erosion often is related to loss of influence in other areas. For example, employees expect that managers will differentiate performance and reward accordingly.
  • Failing to make that differentiation decreases reward influence and position influence.
  • Expert and Information influence erode when you give expertise or information to people whose goals are not consistent with the organizational goals, or when you give them to everyone.
  • Personal influence is the most difficult to build and easiest to lose. It is lost because of lack of attention to relationship or failure of character such as dishonesty or lack of trustworthiness.

*****

Please do share your thoughts and feedback and I will be glad to learn from you.

**The author is an entrepreneur with two decades of senior leadership experience in India and Asia-Pacific and now runs Futureshift, a boutique consulting outfit that helps businesses chart their digital marketing strategy with the @ZMOTly framework to achieve impactful outcomes. He is available at rajesh@futureshift.com.sg **

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Part 1: What Influencer are you? [6 types]

If you have been a leader in whatever capacity, you must learn to use one thing – Influence. While, Influence can have different connotations for different people, Influence is determined by only one thing – the ability to achieve desired outcomes.

Leadership is all about influencing people. Understanding why and how different people can be influenced and are willing to be influenced, can and will make you an effective leader. This article focuses on six sources of influence commonly used in the workplace. It is for you to use the right one that is appropriate for the situation.

Leadership is all about influencing people. Understanding why and how different people can be influenced and are willing to be influenced, can and will make you an effective leader.

Note: None of the types of influence listed below is good or bad in isolation. The use of influence is situational and person dependent and hence it depends on what works best with minimal conflict.

There are broadly 6 types of influence –

  1. Coercive influence is based upon the leader’s capability to punish.
  2. Reward influence is based on the leader’s ability to dispense rewards.
  3. Position influence is based upon the tendency of people to respond to individuals in higher positions.
  4. Expert influence is based upon your skill or expertise which others may hold in high regard. Information influence is based upon the information or knowledge you have that’s not available to others.
  5. Personal influence is based upon your individual personality and charisma, and the relationships you create.
  6. Information influence is based on your fact that you hold information or knowledge that others do not have access to. This is a bit different from Expert influence where the influence is because you have deep knowledge on the subject.

Some of your influence comes from the organization that you work for and your position/ title (Example – “Manager”, “Vice President”). But much of your influence comes from you personally or your ability to work within the organization. The ability to influence is important to managers. It directly affects whether they can get things done. That’s what managers get paid for!

This addresses three sets of questions:

  1. What is the ability to influence about, and what are its sources?
  2. How can I use my influence effectively?
  3. How can I maintain and, if needed, increase my own influence?

Influence: Basics

As you explore each source of influence, think of your management situation. Ask yourself:

  • “How does this type of influence apply to me?”
  • “Do my employees respond to this type of influence?
  • “Do I use this influence too much… too little?”
  • “Do I need more?”

Understanding sources of influence is only half of what you need. Using it effectively is the other half.

Coercive influence

Coercive influence is based upon the leader’s capability to punish. “Punishment” can be everything from verbal reprimands, to assigning undesirable work tasks, or even termination. Managers can use this source of influence by being quick to dispense punishment, or simply reminding others that punishment can be dispensed.

Example:

A manager joked with employees by pretending to “fire” them when he wasn’t pleased. “You’re late with that proposal. Looks like I’ll have to fire you again. That’s twice this week.” The manager was inadvertently reminding employees of the coercive influence he held.

Use this source of influence when:

  • other sources of influence are not working
  • you are dealing with unsatisfactory performance or behaviour

Don’t use this source of influence when:

  • other, less negative, influences will work

Reward influence

Reward influence is based on the leader’s ability to dispense rewards. We tend to think of rewards as money. “Rewards” are also praise, recognition, good job assignments, access to information — anything that’s perceived as positive or desirable.

Example:

The popular book, The One-Minute Manager, suggested that managers should “look for people doing something right” and give them praise and recognition and rewards.

Use this source of influence:

  • anytime!

Don’t use this source of influence when:

  • you might be sending conflicting messages with unsatisfactory performers

Position influence

Position influence is using people’s tendency to a respond to individuals in higher positions. Jobs higher in the organizational hierarchy typically carry more influence than those lower in the hierarchy. Sometimes it’s simply the perception of being high in the hierarchy that creates the impression of influence.

Example:

Your employee needs a shipment sent out quickly and comes to you because Distribution department will only expedite shipments with a manager’s signature.

Use this source of influence when:

  • you’re new to a department and other sources of influence levels are low
  • you need to get things done with other parts of the organization

Don’t use this source of influence when:

  • more personal influence sources will work as effectively

Expert influence

Expert influence is based upon your skill or expertise which others may hold in high regard. You’re a manager, but you also have functional or technical expertise. People may respond to you from a skill perspective more favorably than from other influence bases. This is especially true with some professional groups.

Example:

A colleague of mine is an expert at IPD and project management. He frames discussions in project management terms and often talks about his experiences.

Use this source of influence when:

  • when dealing with specialty subjects where your credibility is high
  • dealing with other experts

Don’t use this source of influence when:

  • your expertness could be perceived as bragging or ego
  • your audience does not value the expertise

Personal influence

Personal influence is based on your individual personality, charisma, and the relationships you create. People tend to want to do things for individuals they like and respect — even managers! The common characteristics of honesty, kindness, and interest in people can be powerful.

Example:

A co-worker mentioned that he was doing a piece of work we both hated. When I asked why, he responded, “How could I say no to Peter? He’s such a great guy.”

Use this source of influence when:

  • all the time

Don’t use this source of influence when:

  • employees invite you home to meet their mothers

Information influence

Information influence is the fact that you have information or knowledge not available to others. Because of your position or relationships, you may have information others don’t have. Information can be influential power. It may give you inside knowledge of events or insights that increase other sources of power.

Example:

Managers often receive pre-announcement packages that give them information ahead of others. They can use this to anticipate reactions and plans.

Use this source of influence when:

  • you are new and other sources of influence sources are low
  • sharing the information could improve work tasks or relationships

Don’t use this source of influence when:

  • the information could hurt people
  • you’ve promised to hold the information as confidential

As you review the sources of influence, you probably recognize some as sources you are using now. Other sources, perhaps not. Every manager’s job is different. You need to assess your situation and decide how you will use your influence. You have probably seen that some of the sources of influence come mainly from the organization, and others come from within yourself. Don’t think that you can change only the latter. Remember: the ability to influence another person is power.

In my next post, I will share with you a few FAQs on Influence, How you can increase your influence with a few tips and traps.

*****

Author’s note – I would not recommend one type of influence over the other, though I have given examples of each. It would be a great idea for you to relate to one or two people / situations in your personal experience who use that particular influence types and feel free to comment and share your thoughts below. This will help the community too and I will be glad to learn from you.

In Part 2 of this, I will talk about a few FAQ, on how to improve your influence and tips and traps. [Link here]

Please do share your thoughts and feedback.

_____

**The author is an entrepreneur with two decades of senior leadership experience in India and Asia-Pacific and now runs Futureshift, a boutique consulting outfit that helps businesses chart their digital marketing strategy with the @ZMOTly framework to achieve impactful outcomes. He is available at rajesh@futureshift.com.sg **

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6 Questions to Build a High Performance Team

Over the last twenty years, I spent a major part of my career in leadership roles. This had given me an opportunity to work with people in the dozens of roles, that panned across many organizations, countries.

It was also a wonderful opportunity to manage scores of teams and learn from many managers. I was also fortunate to learn many things from my managers and can proudly say that there not a single boss that I did not learn something from or admire for.

I usually, applied those learnings to managing my team. It was also an honour that most teams that I managed were also appreciated by other business units and peers in leadership. The usual feedback was that my team was high on – energy, ideas, awesome execution and good attitude. My teams and its members would receive the most awards in corporate events.

What made these teams A-teams?

We all, in the company had the same hiring process. We all had similar bunch of resumes that HR used to dish-out, based on which we made our selections. In fact, hiring the right person for the right job, was the easier part. Giving the right job for the right person is a lot more involving and effective. I learnt this, from some great leaders, who have imbibed in me the need to pay attention to each member of the team – continuously. It is anything but micro-management. I had learnt very early from some of the great managers, that focus on people is the simplest and most effective way to becoming successful.

Hiring the right person for the right job, was the easier part. Giving the right job for the right person is a bit trickier, and a lot more involving.

It all boiled down to six questions, that I would ask myself each time.

Do they know what is expected out of them at work?

This by far is the reason, that affects an employee’s productivity the most. Often, an employee may end up with a vague idea on what is expected out of them. After each 1-0-1 meeting I would ensure that we were on the same page on what was expected of them and, what was not. I would usually request them to summarize the understanding in writing on an email, whiteboard or scribble on a piece of paper. And yes, always – it would be rule of three. Never would it exceed three points. That helped both of us to remember the points and action items for the next meeting.

Do they have the materials and equipment required to do their work, right?

Once the team and its members had good clarity on what is expected, I would ensure that they had the right tools. There is little, that a woodcutter can do without his axe, however well-defined his goal is. I would give them all the necessary tools to make them effective. It could have been a faster IBM ThinkPad ®, it could be an extra resource to pre-qualify leads so that they focus on closing the deal, or, at other times by giving that approval to travel under budget constraints.

Do they do what they do best, every day?

Allowing an employee to work on their interest and passion is the easiest way to make them productive. There are times where I moved a team member from a ‘behind the desk number crunching” role to a customer facing role. and vice-versa. I have juggled the team structure and reallocated roles to accommodate the job for which that person was the best. I did spend a good amount of time understanding each employee’s strength and passion. My question would usually be “what do you usually love doing”, or “what is the best part of your job” or “what are your most memorable moments this quarter/ year“.

In the last 7 days, have I recognised or praised them for their good work?

Irrespective of their seniority, it is a good idea to find that one good reason or act that deserves appreciation each week. While one could definitely focus on areas on improvement, it works like a charm if it is balanced with that one genuine appreciation of good work. It might be a simple friendly statement during the discussion like “I liked the way you presented your case to X“, or “I love the way you have control on this Y account”.

Do I show them that I care about them as a person?

Showing people that you care is a strength. I was posted away from my hometown and my first boss, very early in career, enquired about my parents and how they would manage alone. He would regularly enquire if I had called them and spoken to them and not just be focussed on work. Sometimes he would ask the if we had our lunch, before starting the afternoon meeting and order for some food. I learnt to practice genuine care from him. I practiced it myself, throughout my career. I did not trust my memory, so I bought had a small notepad where I jotted down small details like their anniversary date, their favourite music and their children names. Occasionally I would ask about their family, about them. If they had gone on a vacation to Disneyland we would talk a bit about what rides kids enjoyed. I realise that it is never out-of-fashion to show concern and appreciation for the person, their family. And yes, show of concern does not mean being intrusive, or faking it.

Finally, I would encourage their development and pursuit of their goals.

Everyone, I believe, wants to learn and develop themselves. One of my very first companies that I worked for had a plan in place for Individual Development and that had a huge impact on me. For the rest of my work-life, I religiously practiced and inculcated Individual Development – whether the company had followed that policy or not. I share two examples here – in one technical person that wanted to learn and enhance his career by using Digital Marketing; and in another and a star Salesperson wanted to write a technical book. In case of former, the person ended up doing one of the best webinars and podcasts and, that drove sales and satisfaction levels of customers. In the other case, the sales person writing a technical book, built his credibility and insights and ended up reducing his sales cycle and conversion rates dramatically.

As I look back, these six questions that I ask myself, has been crystallised by observing different managers that coached me, and I had and put them into practice myself. If not for them, I would not have seen half the success that I have seen, but for these. Thank you!

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Please do share your thoughts and feedback and I will be glad to learn from you.

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**The author is an entrepreneur with two decades of senior leadership experience in India and Asia-Pacific and now runs Futureshift, a boutique consulting outfit that helps businesses chart their digital marketing strategy with the @ZMOTly framework to achieve impactful outcomes. He is available at rajesh@futureshift.com.sg **