Tag: Business

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Leadership Lesson

Leadership Matters: The Interplay of Good Companies and Good Leaders

Rajesh Soundararajan on LinkedIn – https://www.linkedin.com/in/rajeshsound

When building a successful business, the age-old question arises: Are good leaders the key to building good companies or vice versa? The answer, as it turns out, is a bit of both.

A case for ‘it depends’.

Good leaders are essential for any company because they set the tone for the entire organization. They provide direction, set goals, and inspire their employees to work towards a shared vision. Good leaders also create a positive work culture, which is crucial for employee engagement and satisfaction. A good leader will also be able to navigate the company through difficult times and make tough decisions that will benefit the company in the long run.

On the other hand, good companies also play a vital role in developing good leaders. A good company will provide opportunities for employees to grow and develop their leadership skills. They will also have systems in place for mentoring and coaching, which will help to develop the next generation of leaders. A good company will also have a clear vision and values that align with the leader’s, which makes it easier for them to lead the company in the right direction.

A case of how leaders built companies – 

In my view, I tend to believe that good leaders make good companies. While good companies may attract good leaders or groom some, ultimately, it is the leadership at the top that sets the direction and tone for the organization. Good leaders have the vision, drive, and ability to make tough decisions that will benefit the company in the long run. They also create a positive work culture, which is crucial for employee engagement and satisfaction. This, in turn, leads to a more productive and efficient workforce and, ultimately, to a more successful company. While a good company can certainly provide opportunities for employees to grow and develop their leadership skills, it is ultimately the leader that is responsible for leading the company to success.

One great example of this is Amazon. Jeff Bezos, the founder, and CEO, are widely considered one of the best leaders in the world. He has set a clear vision and values for the company and has created a culture of innovation and customer focus. This has allowed Amazon to become one of the most successful companies in the world.

Another example is Apple; under the leadership of Steve Jobs, the company was able to create a culture of innovation, design, and focus on customers. He was able to lead the company through difficult times and make tough decisions that ultimately led to the company’s success.

Yet another example of a leader who has had a significant impact on their company’s success is Elon Musk, the CEO of Tesla, SpaceX, and Twitter. Musk is known for his ambitious vision and ability to think outside the box. He has led Tesla to become one of the most valuable car companies in the world and has revolutionized the way people think about electric cars. Additionally, his leadership has also led to SpaceX becoming a leader in the private space industry with its reusable rockets and satellite launches. Even with Twitter, much as there have been different views on style, clearly, Twitter today is a lot more agile and a lot more shipping new stuff than the sumber it was in for almost 7-8 years. 

Musk has also implemented a unique management style in both companies, where he sets very ambitious goals and encourages (pushes ;)) his employees to work towards them. This approach has led to rapid innovation and development, allowing Tesla, Twitter, and SpaceX to achieve milestones that were once thought impossible. His leadership has also been vital in fostering a culture of innovation and risk-taking within the companies, which has been a key driver for their success.

Bezos, Jobs, and Musk are prime examples of leaders with completely different leadership styles who have had a significant impact on the success of their companies. They have a clear vision, super ambitious goals, and an ability to think outside the box, which has led to rapid innovation and development. Their leadership has also been key in fostering a culture of innovation and risk-taking within the companies, which has been a key driver for their success.

A case of how companies building leaders – 

While it is true that organizations like Unilever, GE, and IBM have built great leaders, it is less common that those leaders have gone on to build great companies. These companies are often established and have a long history, with well-established systems and processes in place. While the leaders of these companies have certainly had a significant impact on their performance, they are often working within the framework of an already successful organization.

For example, while leaders at Unilever have been instrumental in shaping the company’s strategy and direction, the company itself has a long history and has been successful for many years. Similarly, while leaders at GE have been able to drive growth and improve performance, the company has been a leader in its industry for decades.

It’s not to say that these leaders haven’t had a significant impact on their companies, but it is a rare case that those leaders have built great companies from scratch. Building a company from scratch requires a different set of skills than managing and leading an already successful one. It requires a more creative and innovative approach and a willingness to take risks.

Needless to say, while organizations like Unilever, GE, and IBM have built great leaders, it is less common that those leaders have gone on to build great companies. These companies are often established and have a long history, with well-established systems and processes in place. While the leaders of these companies have certainly had a significant impact on their performance, they are often working within the framework of an already successful organization.

Conclusion

In conclusion, the relationship between good companies and good leaders is a complex one. While both elements are important for a successful business, they play different roles. Good leaders provide direction, set goals, and inspire their employees to work towards a common vision. They also create a positive work culture which is crucial for employee engagement and satisfaction. On the other hand, good companies provide opportunities for employees to grow and develop their leadership skills; they have systems in place for mentoring and coaching. They have a clear vision and values that align with the leaders. Building a company from scratch requires a different set of skills than managing and leading an already successful one. It requires a more creative and innovative approach and a willingness to take risks. Both elements are needed to create a successful business, and one cannot exist without the other.

Hashtags:  #LeadershipMatters #GoodLeadersGoodCompanies #BusinessSuccess #CompanyCulture #EmployeeEngagement #LeadershipDevelopment #Innovation #RiskTaking #LeadershipExamples #JeffBezos #SteveJobs #ElonMusk #Unilever #GE #IBM

Keywords – Good companies, good leaders, business success, company culture, employee engagement, leadership development, innovation, risk-taking, leadership examples, Jeff Bezos, Steve Jobs, Elon Musk, Unilever, GE, IBM, interplay of good companies and good leaders, building a successful business, good leaders key to building good companies, managing and leading successful companies, creative and innovative approach, leadership matters, building a company from scratch, key to business growth, key role of leaders in a company, relationship between good companies and good leaders, importance of good leadership in companies, impact of good leaders on companies, company success and leadership, developing leadership skills within a company, company vision and values alignment with leaders, company mentoring and coaching for leadership development, key elements for a successful business.

Tags: Leadership, Business, Success, Companies, Culture, Employee engagement, Development, Innovation, Risk-taking, Examples, CEO, Vision, Values, Mentoring, Coaching, Building a company, Key to growth, Impact of leaders, Company and leadership, Skills development, Alignment, Key elements, Business growth, Management, Business strategies, Entrepreneurship, Organizational development.

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ZMOt.ly

Part 2 – Marketing in the times of Corona [Thought Leadership and PR]

PR and Thought Leadership_CoronaTimes

What #Marketing, #Sales, #BusinessDevelopment and #ChannelManagement teams can do in the times of #Corona #Lockout #Quarantine
(Part 2 of n – This is the first in the multi-part series on how business can thrive in these times)

In my earlier post on LinkedIn and ZMOTly, – Carpe Diem – Marketing in the times of Corona – I had shared how these times provide an extraordinary opportunity for marketing to lead the industry. Only the innovators with innovative marketing organisations will survive. The rest will perish and fall by; I spoke about 3 points earlier.

[1] Reset and recalibrate the internal marketing
[2] Reach out to currently engaged prospects
[3] CRM, Database clean up, and customer segmentation.
Here are the next three –

[4] Engage Senior Leadership Team in Marketing

As is usually the case in many organisations, there is an acute misalignment between the marketing team and various business units about the understanding of marketing and expectations from it.

  1. Alignment with Marketing: If you are a Senior Leadership Team member (SLT) or a CMO, this is an ideal time for you to rally the resources and brainpower within the company towards marketing. Your SLT will be, in all probability, be not ‘travelling’ though they are OOF 😊. They will, in all likelihood, be locked up at home with abundant energy and less busy than their usual selves. You use this opportunity to brief your SLT about the company’s marketing objectives and strategies. You can seek participative inputs from the leadership and seek specific feedback or buy-in. Your marketing team can gain insights into various business units and their challenges. That can help you to craft better marketing strategies. What more, you may even crawl some budget from different business units if you provide value.
  2. Management Team as Ambassadors: You can leverage SLT as social media influencers. You may educate some of them on the powers of Social Media and have a streamlined approach to social media. Your SLT is one of the best brand ambassadors inside and outside the company. Leverage them and their networks for writing blogs, social posts on LinkedIn, Instagram or Facebook. That will amplify your company’s brand presence.

[5] Extend your online education for Free–

The magnitude and pace of disruption because of this pandemic is “unparalleled.” It has also opened immense possibilities for students (adults and children alike) to adopt remote learning. The physical classrooms have closed. There is massive adoption of online education through zoom sessions and the likes.

As a savvy marketer, you should seize the moment. You must ‘be there as this massive tectonic shift in learning paradigms are happening across the world. If you have online courses (non-confidential and value-led) built internally, they can be excellent ammunition today. You can use them and make a loyal following for your solution, product or industry; Some examples may be – Artificial Intelligence, Effective Delegation, Crucial Conversations, Financial Management, or Building Operational Excellence.

High-quality training content is of tremendous value to the receiver. As a marketer, you may not want to miss the opportunity to add value to society by enriching your lives. Marketing plays a vital role in building an emotional connection with the audience – your future customers, partners, vendors, influencers, or employees.

My suggestion would be to open it up to the audience for FREE and take the lead in your industry; Digital learning improves access and reduces the cost of continued education, and you would have been an innovator on that front in your industry and your customers and prospects.

[6] Organise Community Outreach and Seek and share personal stories

Your organisation or some individuals in your organisation are probably doing commendable work and community outreach.

If you are not, it is an excellent time to encourage doing such work by your teams and individuals. As a marketer, it is right down your sleeve to give wings to such an effort and gain internal and external recognition for such work. Share such work via your social media channels with pictures and videos. Do branding around such work. Get your PR engines to go full steam. Don’t worry – you can do this shamelessly. After all, that is the industry norm for successful companies and ‘philanthropists.’ All this would help you score better on your glass door raking and boost your brand significantly.

Let me know your thoughts, and I shall continue to build on these on my next posts in the series. You can also reach out to zmotly@futureshift.com.sg, and I will be glad if I can be of help

/Rajesh

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Futureshift ZMOt.ly

9 PR rules shattered (2017)

 

#PR #Advertising #Marketing #CMO #PRO #Business #Entrepreneur
#PR #Advertising #Marketing #CMO #PRO #Business #Entrepreneur

If you are a professional, a businessman or an entrepreneur, ,you need PR to get visibility for your brand, product or service. The traditional rules of PR that helped well till a decade ago are is dead. The Web 2.0 has brought down the walls and unless you have adapted to the new world your PR strategy will not work in 2017.

#PR #Advertising #Marketing #CMO #PRO #Business #Entrepreneur

The 9 cardinal rules, shattered.

  1. Formal Media: The only way to get noticed was through formal media. The internet has changed all that. Today, you control your media. Your twitter, Facebook, Instagram or LinkedIn – each of them with access to billions of users provide you a platform to get noticed. In fact, the so-called formal media has ended up picking news from these social platforms.
  2. Press Releases: Companies communicated to journalists through press releases. Press Releases are a passé. It is time to keep communicating as conversations with the public. You can share your idea, launch details, plans and seek feedback from your users directly.
  3. Exclusivity: Nobody other than a handful of reporters and editors Would see the Press Release. In fact, many demanded exclusivities. In today’s context – exclusivity is suicidal. The strategy should be rot reach your buyers through as many channels as you can. In fact, being accessible to your buyers at their point of interaction is the key.
  4. Significant News: Companies needed significant news before they could write a press release. Today, the rules are changed. The audience is looking for being engaged with you through your evolution. While significant news can still be leveraged to do some burst PR, the social media helps you to teach out to share the developments as they happen.
  5. Jargon: Jargon was okay because those specific journalists understood. Jargon is not okay. You audience needs to understand you and it must be simple. The lower your denominator for comprehension and understanding you higher are the changes of connecting with you and have meaningful engagement and conversations.
  6. Third party Quotes: Your press release included quotes from customers, analysts and experts to be complete. While all these would help, it is no more mandatory. Once your piece of blog or post hits the online media there will be a 360-degree feedback and that is more authentic. Today, users are looking at authenticity more than spin.
  7. Media as Gatekeeper: The only way buyers learnt about your product was when media wrote about it. Today, the barriers of media as a gate keeper are broken. In fact, organizations have started to completely bypass the formal media d have started engaging directly with the audience. So, you see artists launching anthem album via you tube or governments declaring their plans through tweets and media losing its gatekeeper status.
  8. Press Clips: The only way you measured 3effectiveness of press release was through ‘press clips’ that was maintained painstakingly each time media reported it. Today is measure being far simpler, it all measures what is the virality and click rate for your article. The more relevant and useful the content, the it is shared sand more is the visibility. In fact, main stream media has started writing articles from those 140-character tweets.
  9. Silos with Marketing: PR and marketing were separate silos and ruin by separate goals, strategies, measurements. Marketing is PR and PR is marketing. The walls are shattered. Both works in tandem to ensure maximum reach and engagement.

These were some of the things I have shared. There can be a few more. Please feel free to share your views.

The author is an entrepreneur with two decades of senior leadership experience in India and Asia-Pacific and now runs Futureshift, a boutique consulting outfit that helps businesses chart their digital marketing strategy with the @ZMOTly framework to achieve impactful outcomes. He is available at rajesh@futureshift.com.sg